All my Star Wars’ fans, I am sure you can hear the pun in “May the 4th Be With You” without even saying it out loud, but do you know where or when the phrase came from?
Rather than having it’s origins in entertainment, the popular phrase was started as a “political” statement. On May 4, 1979, Margaret Thatcher was elected as Britain’s first woman prime minister. Her party took out an advertising space worth half a page with the message “May the Fourth be with you, Maggie. Congratulations.”
There is no real indication of how exactly the phrase became so popular years later but it has been pinpointed to the internet, thanks to our generation of advanced technology.
Canada’s Toronto Underground Cinema threw the first known organized celebration in 2011, containing a costume contest and film festival. This was the start of leading other businesses and companies catching on to celebrating this unofficial holiday with deals and discounts on merchandise, film marathons, festivals, and cons that fans of the movies participate in to this day.